The Art of Personalization: How AI can Help You Craft Winning Emails and Call Scripts
As a sales professional, you know that the key to winning over a prospective customer lies in connecting with them personally. But with so many leads and so little time, creating tailored outreach can feel like a monumental task. Enter AI—a tool that can help you craft compelling, personalized messages efficiently.
In this blog, we’ll explore why personalization is critical, the challenges it poses, and how AI can simplify the process while improving your conversion rates.
The Importance of Personalization in Sales
Sales prospecting is no walk in the park. Research shows that only a small percentage of outreach efforts result in a meaningful response. The reason? Generic messages don’t resonate. Today’s buyers expect more than just a pitch; they want to feel understood.
Personalization isn’t just a nice-to-have—it’s the secret sauce that makes your email or call script stand out in a crowded inbox or during a busy day. A personalized message shows that you’ve taken the time to understand their needs, challenges, and goals, which builds trust and increases the likelihood of engagement.
In short: more personalized outreach = better conversion rates.
The Time Commitment of Personalization
While the benefits of personalization are clear, the process itself can be time-consuming. Crafting a high-quality email or call script that truly resonates with a prospect can easily take 20 minutes or more.
Why does it take so long? Because effective personalization requires research. You need to:
Dig into the prospect’s business and role.
Identify their challenges and how your solution aligns with their needs.
Craft a message that speaks directly to them, using the right tone and value proposition.
When you’re dealing with dozens—or even hundreds—of leads, this can quickly become unmanageable.
How AI Can Help
By using tools like ChatGPT (and Jummbo, but more on that later), you can dramatically cut down the time it takes to research and write personalized messages while maintaining the quality and relevance that prospects expect.
Here’s how you can do it in 6 simple steps:
Step 1: Create Your Email Text Document
Open a new document in Word, Notepad, Google Docs, or your preferred tool, and name it "Email Text."
Write a section titled "My Business" and include a paragraph or two explaining what your company does and what you specialize in.
Step 2: Build the Target Organisation Profile
Add a new section titled "Target Organisation."
Visit the prospect's website and copy relevant text, especially from their About Us page, case studies, and other sections that provide insight into their business. (No images, just text.)
Save a duplicate of this file and rename it "Call Script."
Step 3: Craft the Prospecting Email
Open the "Email Text" file. At the top, add the following prompt:
"You are a sales BDR and need to write a prospecting email to a customer that is highly personalized. Information about the business you work for is below under the title 'My Business.' Information about the business you are targeting can be found under the title 'Target Organisation.'
Write a new paragraph for each of the following bullet points:
Greet the recipient.
Explain what you know about their organization using the Target Organisation information.
Mention a common challenge they face that your business can help with, referencing 'My Business.'
In one sentence, highlight your value proposition and how your company can help.
Offer a soft close and next steps, including a 15-minute call next week.
Keep the email under 150 words. Always start a new paragraph after each full stop."
Save and close the file.
Step 4: Create the Call Script
Open the "Call Script" file and add the following prompt:
"You are a BDR in sales and need to write a call script for prospecting an organization.
Information about the business you work for is below under the title 'My Business.' Information about the business you are targeting can be found under the title 'Target Organisation.'
Structure the call script with these sections:
INTRO: Greet the prospect and introduce yourself and your company.
TRANSITION: Smoothly segue into the purpose of the call.
VALUE PROPOSITION: State the benefits and solutions your product or service offers based on the prospect's needs.
QUALIFYING QUESTION: Ask open-ended questions to understand the prospect's challenges and gather relevant information.
NEXT STEPS: Propose a clear action, like scheduling a demo or sending more information.
CLOSE: Thank the prospect for their time and leave the door open for future communication.
Write the script as a conversation between "Prospect" (the person calling) and "You" (the caller)."
Save and close the file.
Step 5: Generate the Email
Open ChatGPT (or your preferred AI tool).
Copy and paste the content from your "Email Text" file into the chat.
Let ChatGPT generate a polished and personalized email for you.
Step 6: Generate the Call Script
Open the "Call Script" file.
Copy and paste its content into ChatGPT.
Get a ready-to-use call script tailored to your prospect.
By following these steps, you can save time and create personalized sales outreach that resonates with your prospects.
Image: Example of a prospecting email positioning SquareSpace website hosting to a ficticious OH&S training provider using the text outlined in this article.
Where does Jummbo fit in?
At Jummbo, we take the heavy lifting out of personalization, so you can focus on building relationships and closing deals.
Our platform handles everything for you—from crafting tailored emails and call scripts to providing links to social media profiles like LinkedIn, Instagram, Facebook, and YouTube, making your research a breeze.
Unlike ChatGPT and many free tools, Jummbo has no character limits, ensuring you can include as much detail as you need.
Also, if you have a large prospect list, you can bulk-research each prospect, and we’ll do everything for you. After Jummbo has crawled each site and drafted all the emails and call scripts, you will receive a completed spreadsheet containing everything you need to know to get started prospecting.
With our search and list buidling capabilities, you can effortlessly find new leads by simply defining your industry niche and target locations. Jummbo really is your one-stop solution for smarter, more efficient prospecting.
The Bottom Line
Personalization is no longer optional in today’s sales landscape—it’s essential. But it doesn’t have to be a drain on your time and energy. With AI-powered tools like Jummbo, you can create compelling, tailored emails and call scripts quickly and in bulk, allowing you to focus on what matters most: building relationships and closing deals.
